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Lefty Magazine was recently approached by the Fresh Air Fund to put together a sponsorship package for their summer campaign. This presented an interesting challenge to Erick, who was accustomed to working with some semblance of a budget. Given that the Fresh Air Fund was a non-profit, Steve the Promotions Director suggested that he and Abram scour their list of former, current and prospective sponsors to establish a co-operative deal that would offset the Fresh Air Fund’s marketing costs.
