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Advertising Opportunities

Be gay and be yourself.

The New Gay was founded in October, 2007, by three gay men who were frustrated with monolithic queer culture and all of it’s limited offerings. Seeing as most current queer media caters to a very specific audience and lifestyle, we thought it was a good time to start a publication which caters to the entire queer experience. Men, women and transfolk. Indie kids. Dorks. History buff and athletes. While many of these people would feel left out in the cold by some of the other gay blogs, they all have a home at The New Gay.

Our ideal advertisers would reflect this diversity in our audience. Gay and lesbian dating and social networking sites appeal to our readers, but so do movies and record releases. Queer advertisers are welcome, but straight and general interest businesses can have a home here as well. We are interested in local as well as national advertisers that meet our goals of providing queer people with opportunities for enhancing their lives.

In the month of October 2009, The New Gay received over 32,000 unique visitors and 80,000 page views. Currently based in Washington, D.C., we have content editors in cities across the country. This nation-wide expansion is encouraged by the fact that the site is visited by readers in all 50 states on a weekly basis.

If you are interested in advertising with The New Gay, please email advertising@thenewgay.net.

Screenshot of Google Analytics showing the national reach of thenewgay.net, updated 1/27/2010.

2 Comments »

A Queer Against Bridgestone/Firestone said:

I’m a frequent TNG reader and I have to say that I am deeply disappointed to see Bridgestone tire ads on here. I know you probably don’t control some of the specific ads on this site, but you should know that for over 80 years, Bridgestone/Firestone has owned a rubber plantation in Liberia that severely abuses worker rights, uses child labor and destroys the environment. Last month, the final report of the Truth and Reconciliation Commission in Liberia also stated that Firestone had made millions of dollars of payments to Charles Taylor — helping to fuel the conflict in Liberia for years. It’s a prime example of truly egregious corporate behavior. I’ve been to the plantation myself and I know people who live and work there. TNG should not be “providing queer people [in DC] with opportunities for enhancing their lives” at the expense of workers, their families and the environment globally. I hope that you will do whatever you can to express your disapproval with Bridgestone Firestone’s actions in Liberia. Please see http://www.StopFirestone.org for more information.

11 August 2009 at 2:34 pm

michael said:

Thanks for the info… We try to filter advertisers in the ad networks so to only include responsible, sensible and tasteful ads that don’t target queer people based on sex. We’ll reject future Bridgestone media buys.

11 August 2009 at 7:13 pm

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