Comments on: Not Your Average Prom Queen: Guys Get Burgers and Girls Get Brooms http://thenewgay.net/2009/12/guys-get-burgers-and-girls-get-brooms.html For Everyone Over the Rainbow Fri, 25 May 2012 18:04:16 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: ZorraThinkTank http://thenewgay.net/2009/12/guys-get-burgers-and-girls-get-brooms.html#comment-20675 ZorraThinkTank Sat, 12 Dec 2009 14:20:33 +0000 http://thenewgay.net/?p=18678#comment-20675 Sometimes sex sells and sometimes it doesn't. IMHO this one doesn't http://www.youtube.com/watch?v=z5mdDdE80iY this one does http://www.youtube.com/watch?v=km6tGDlYsew at least to heterosexual women Sometimes sex sells and sometimes it doesn’t.

IMHO
this one doesn’t
http://www.youtube.com/watch?v=z5mdDdE80iY

this one does
http://www.youtube.com/watch?v=km6tGDlYsew
at least to heterosexual women

]]> By: stephanie http://thenewgay.net/2009/12/guys-get-burgers-and-girls-get-brooms.html#comment-20631 stephanie Fri, 11 Dec 2009 01:12:43 +0000 http://thenewgay.net/?p=18678#comment-20631 this reminds me of this video: http://www.youtube.com/watch?v=qMRDLCR8vAE this reminds me of this video: http://www.youtube.com/watch?v=qMRDLCR8vAE

]]> By: Nick http://thenewgay.net/2009/12/guys-get-burgers-and-girls-get-brooms.html#comment-20578 Nick Thu, 10 Dec 2009 18:23:21 +0000 http://thenewgay.net/?p=18678#comment-20578 Yeah, Michael: Sex does sell, as Madonna, countless others, and most recently Lady Gaga are proving. However, for me, my favorite commercials are never the ones with undertones (or fog horns) of sex. It's not that I'm a prude who just gets turn-off by the idea of other people using sexual attraction to sell products. But, as Jean is saying, there are just SO MANY of them, that beyond being offensive, they aren't original. The really unique commercials, the ones that make me want to Shhhhsh anyone around me, are the rare commercials which have actually found a way to be thematically pure--match their emotional content with the graphics with the voiceover script with their product. See this newish American Express commercial for example: http://www.youtube.com/watch?v=D9LzO_nLVIc Now that is the advertising I want to buy into. Even though, as Kyle rightly reports, unenjoyable commercials still sell ideas/products, I always feel superior when I see I good commercial for an idea that I do really like. I just wish there were more of them. Yeah, Michael: Sex does sell, as Madonna, countless others, and most recently Lady Gaga are proving. However, for me, my favorite commercials are never the ones with undertones (or fog horns) of sex. It’s not that I’m a prude who just gets turn-off by the idea of other people using sexual attraction to sell products. But, as Jean is saying, there are just SO MANY of them, that beyond being offensive, they aren’t original. The really unique commercials, the ones that make me want to Shhhhsh anyone around me, are the rare commercials which have actually found a way to be thematically pure–match their emotional content with the graphics with the voiceover script with their product. See this newish American Express commercial for example: http://www.youtube.com/watch?v=D9LzO_nLVIc

Now that is the advertising I want to buy into.

Even though, as Kyle rightly reports, unenjoyable commercials still sell ideas/products, I always feel superior when I see I good commercial for an idea that I do really like. I just wish there were more of them.

]]> By: Drew http://thenewgay.net/2009/12/guys-get-burgers-and-girls-get-brooms.html#comment-20576 Drew Thu, 10 Dec 2009 17:56:07 +0000 http://thenewgay.net/?p=18678#comment-20576 The trouble with those commercials is that I empathize with the mop. After all that they've been through together, I can't believe that woman just walked away and took up with that trampy Swiffer. The trouble with those commercials is that I empathize with the mop. After all that they’ve been through together, I can’t believe that woman just walked away and took up with that trampy Swiffer.

]]> By: Kyle http://thenewgay.net/2009/12/guys-get-burgers-and-girls-get-brooms.html#comment-20573 Kyle Thu, 10 Dec 2009 17:35:44 +0000 http://thenewgay.net/?p=18678#comment-20573 Television always will cater to the lowest common denominator. Too many times I've watched a show only to get to the end of the hour and think, what the hell did I just watch? Advertisers recognize that the lowest common denominator reaches the widest audience. Therefore most commercials suck (even the ones that aren't overtly expensive). Even the commercials that are marginally better (the e-Trade baby still cracks me up) usually have better incarnations online. Just look up the e-Trade baby page on Youtube. Which brings me to my real point: the best commercials never appear on tv. They're online. I saw a commercial for a gaming system that was simply amazing in it's use of special effects and gorgeous photography. It was never meant to be aired, I suspect. Finally, there is a truism in advertising that a commercial doesn't always have to be enjoyable to get it's point across. The commercials of the cleaning products feeling jilted by the women are abominable, but by God, you won't forget them for a very long time. So in that sense, they are successful. Television always will cater to the lowest common denominator. Too many times I’ve watched a show only to get to the end of the hour and think, what the hell did I just watch? Advertisers recognize that the lowest common denominator reaches the widest audience. Therefore most commercials suck (even the ones that aren’t overtly expensive).

Even the commercials that are marginally better (the e-Trade baby still cracks me up) usually have better incarnations online. Just look up the e-Trade baby page on Youtube.

Which brings me to my real point: the best commercials never appear on tv. They’re online. I saw a commercial for a gaming system that was simply amazing in it’s use of special effects and gorgeous photography. It was never meant to be aired, I suspect.

Finally, there is a truism in advertising that a commercial doesn’t always have to be enjoyable to get it’s point across. The commercials of the cleaning products feeling jilted by the women are abominable, but by God, you won’t forget them for a very long time. So in that sense, they are successful.

]]> By: michael http://thenewgay.net/2009/12/guys-get-burgers-and-girls-get-brooms.html#comment-20569 michael Thu, 10 Dec 2009 17:18:35 +0000 http://thenewgay.net/?p=18678#comment-20569 I think that advertisers have tapped into the deepest, basest human behavioral patterns: sex and sex-related desires. Unfortunately, hetero assumptions about sex obviously don't apply to all of us, and result in a big turn-off for those queer-minded individuals. However, I don't know that advertisers will ever steer clear of using sex (for men) and romance (for women) as marketing strategies. Sex sells, and there's not much we can do about it. Short of pan-sexual advertising, I can't foresee any changes in this regard, but instead things just getting worse. I can recall an old Peppermint Patty commercial where a woman gets "blown away" by the cool freshness of the candy. I think I recall her having a quasi-orgasm while experiencing the minty-freshness. Women and sex aren't completely ignored in advertising. However, perhaps only the brave/desperate employ it. I think that advertisers have tapped into the deepest, basest human behavioral patterns: sex and sex-related desires. Unfortunately, hetero assumptions about sex obviously don’t apply to all of us, and result in a big turn-off for those queer-minded individuals. However, I don’t know that advertisers will ever steer clear of using sex (for men) and romance (for women) as marketing strategies. Sex sells, and there’s not much we can do about it. Short of pan-sexual advertising, I can’t foresee any changes in this regard, but instead things just getting worse.

I can recall an old Peppermint Patty commercial where a woman gets “blown away” by the cool freshness of the candy. I think I recall her having a quasi-orgasm while experiencing the minty-freshness. Women and sex aren’t completely ignored in advertising. However, perhaps only the brave/desperate employ it.

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