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24 August 2009, 12:00 pm One Comment

It's Easy Being Green: Letter to Corporate America


This post was submitted by Michael

Dear Corporate America:

greenwashing+cartoon

Image by Cathy Willcox

Thank you so much for your efforts over the past few years to make environmentally friendly products and services.  Unfortunately, you simply aren’t doing enough.  I’m sorry to break the news to you in such a public forum, but you have to learn this somehow.

I’m sorry to report that we American can see a greener future than that which you’re currently plotting for us.  We need more, and we need it now  What am I talking about?  Let me share an example with you.

I saw a movie this evening, and purchased a large bottle of Dasani water from the concession stand.  (I know some people feel that Dasani is evil, but I was horribly thirsty and the other shops near the theater were all closed.)  After the movie finished, I carried my empty plastic bottle into the lobby to look for an appropriate recycling bin.  On my way out, I passed nearly 10 trash cans all filled to the brim with empty Raisinettes boxes and soda cups, mixed with a variety of recyclables.  I kept going, clutching on to the bottle.  As I approached the escalators, I spotted a 5-foot tall black plastic water bottle-shaped receptacle inviting me to recycle my Dasani bottle.  I happily deposited my bottle into the bin, but not without complaining to my friends that the recycling container was most likely empty save my bottle, since no one but me would bother to carry a bottle past so many opportunities to throw it out.  And really, what was this bottle made out of?  Recycled Dasani bottles, or from fresh petroleum?

This simple example is one of a thousand opportunities where corporate America tries yet fails to do the right thing.  Or perhaps it’s an example of greenwashing, where corporations put a green spin on things without actually doing anything to actually improve the environmental quality of their products and practices.  Either way, it needs to stop, and corporate America needs to start actually helping enable us to live in a more environmentally friendly manner.  Being green is easy, but it can be much easier once corporate America gets in line with the rest of us who want to make this world a better place. Please do your part.

Sincerely,

Michael


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One Comment »

  • TNG Zack said:

    These kinds of things are so irritating. ITs like businesses who say they are gay friendly, buit limit such friendliness to some pink typeface without actually, you know, doing anything for us. It is really easy being green if corporations would actually dedicate themselves a little more to it.

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