Hidden History: Hidden History: Goodbye, Gay Bookstore
With a friend, I made my final pilgrimage to Oscar Wilde Memorial Bookshop on a cold and sunny day in February. I had heard it was scheduled to close at the end of March, a victim of declining sales. As we walked down Christopher Street in the West Village, I spied a rainbow flag hanging loosely. Closer to the building, I could see the familiar, purplish sign screwed into the bricks. âEst. 1967â: years before I was even born.
I donât have a long history with Oscar WildeâI only first went in 2005, when I was up in New York City for a GLBT literary awards presentationâbut I have tried to go each time Iâm in the Village. Iâve found little gems there, including issues of a 1970s gay poetry magazine, Mouth of the Dragon, and a copy of Essex Hemphillâs Conditions chapbook, but my desire to go is only partly spurred by book hunting.
More specifically, it is a sense of place and community that has caused me to return so often to Oscar Wilde. It is the same sense of place and community that founder Craig Rodwell (1940-1993) was trying to engender when the store opened in 1967.
Rodwell had been one of Harvey Milkâs early, pre-fame boyfriendsâhistorian Martin Duberman suggests that Rodwellâs founding of Oscar Wilde served as inspiration for Milkâs opening the San Francisco camera shop from which he ran his successful political campaigns. He then survived a suicide attempt before involving himself with gay activism in New York City through work with the New York Mattachine Society.
Wanting to find new office space for Mattachine, Rodwell hit on the idea of combining an office with a bookstore. This would create more accessible space for gay community members who might want to join Mattachine. Unable to draw others into his plan, he would work the summers of 1966 and 1967 on Fire Island, squirreling away what funds he could to assist in opening a bookstore on his own. One thousand dollars later, he rented a storefront on Mercer Street, purchased the few gay and lesbian titles then available that fit his ideal for the store, and opened up for business over Thanksgiving weekend in 1967.
With a stock of roughly 25 titles, Oscar Wilde was miniscule compared to later stores such as Washington D.C.âs Lambda Rising, Philadelphiaâs Giovanniâs Room, or the multi-city A Different Light. While there were more than 25 gay and lesbian books available, many didnât support Rodwellâs plan. He wanted the store to reflect a more consciously literary vision of gay life, and thus turned down stocking the eraâs gay and lesbian pulp novels. Additionally, anything pornographic or anything that hinted of intergenerational sex was out. This led to confrontation with those who thought his anti-pornography stand was indicative of a sex-negative attitude, but Rodwell would continue his highly personal vision of what Oscar Wilde Bookshop should be for the rest of his time owning the store.
Almost immediately upon opening, Rodwell was forced to deal with death threats, anti-gay graffiti and smashed store windows, homophobic phone calls, and an angry landlord who had been told he was renting space to a bookstore without the nature of that bookstore being revealed. Although the landlord was eventually appeased by the clean-cut nature of most of the storeâs customers, these issues were indicative of the overall environment, even in a neighborhood with the bohemian reputation of the West Village. This was still three years before Stonewall and the first New York City gay pride march and six years before Oscar Wilde would relocate to the burgeoning gay mecca of Christopher Street. Operating the store was potentially dangerous for Rodwell, and similar to young gays and lesbians now who might be nervous about being seen in a gay bar or club, some potential customers were scared to enter. The costs of being known as gay or lesbian, even in an urban environment, could be very high.
The store was met enthusiastically, though, by some in the developing gay press. Jack Nichols and Lige Clarke, lovers who had relocated from Washington D.C. to New York City and traded picketing in front of the White House for writing a gay-positive column, âThe Homosexual Citizen,â in Al Goldsteinâs hetero-oriented Screw magazine, praised Rodwellâs daring. A whole column in 1969, âStalls of Balls,â promoted the store, as Nichols and Clarke noted, âIt takes guts to open a business and base oneâs cash and credit on books to be sold for public enlightenment about our âshadowy,â âfurtive,â and âmuch-fearedâ group.â
From these beginnings, Oscar Wilde Memorial Bookshop became a fixture of life in the heart of gay Greenwich Village, serving, in journalism historian Rodger Streitmatterâs words, as âan unofficial community center.â It survived for 41 years and through four changes of ownership, the longest continuous run by any gay bookstore in the United States, before sharply declining sales forced its current owner, Kim Brinster, to announce the storeâs imminent demise. Some might attribute this decline to the current state of the economy, but Oscar Wilde had undergone a previous closure scare in 2003, before Deacon Maccubbin, owner of D.C.âs Lambda Rising, stepped in to save it temporarily.
Instead, this has been a slow development. Although some would look at it positively, as evidence that, with increasing mainstream acceptance, GLBT people no longer need a bookstore to function as the heart of their community, I believe such a view to be dangerously short-sighted. The death of the gay bookstoreâLos Angelesâs outpost of A Different Light is also closing this springâherald two very dark trends. First, many readers buy from generic Internet retailers like Amazon, choking independent bookstores. Second, while mainstream culture may now acknowledge a gay presence, and most mainstream bookstores may now have a gay section, mainstream culture does not know or care about the health or history of the gay community.
The co-opting of the gay community by market forces could (and should) be an entire separate column, but suffice to say that as there are fewer outlets for a range of GLBT books, fewer diverse and vital voices are going to be heard. Large publishers are unwilling to risk presenting any but the safest gay and lesbian topics (and few enough of those), and independent gay presses, many of which have attempted to nurture outsider voices, will find it harder and harder to operate without gay-specific sales venues. Reader by reader lost, Internet sale by Internet sale made, we destroy our culture.
None of this was specifically on my mind that day in February as my friend and I browsed Oscar Wilde Memorial Bookshop for what I knew would be the final time. The tiny store was packed with buyers drawn by news that it would soon close; I could not help but think that if only these readers had patronized Oscar Wilde while it was a going concern, there would have been no need for closure.
I picked up a copy of Tennessee Williamsâ Collected Poems, and we made our way to the counter. We bantered a bit with two pleasant clerks, and when I turned down a paper âOscar Wilde Bookshopâ bag for my purchase, my friend joked, âYou should take one; theyâll be collectorâs items now.â
Steeling ourselves for the cold, we exited the store, and it was gone.
Thanks to Chris Bram for taking the photo; I’m glad my final visit was with you. Some research for this column comes from Stonewall by Martin Duberman and Unspeakable: The Rise of the Gay and Lesbian Press in Americaby Rodger Streitmatter.
Have a suggestion for a Hidden History topic? Love, hate, agree, or disagree with something I wrote? Just want to talk? Feel free to direct e-mail to philipclark@hotmail.com.
First time here? See what we're all about... Get involved... Send us a tip!...

Guess my comments didn’t make the transition…
Thanks for the post Philip, knowing the history of some things really helps you see what has been taken for granted.
I still think a gay bookstore with meeting rooms, lounge areas and a big-ass “what’s happening/roommate” pegboard would become a default community center–like the old days.
Nice column, Philip. I think “Stalls of Balls” is one of the most awesome descriptors I think I’ve ever heard.
Leave your response!
Recent Coments
Most Commented
Most Viewed - 30 Days